Thursday, June 18, 2020

Emergence of E-Finance

Emergence of E-Finance – Opportunities and Challenges in India
Dr. Mahammad Rafee 1 & Dr.Gurusamy 2
Dr. Gunaseelan3
1 Associate Professor, PG Department of Management Brindavan College, Bangalore-63
2 HOD, PG Department of Management, Brindavan College, Bangalore-63

Abstract: This paper aims at collecting and analyzing quality data and information regarding prospective evolution of E-finance services post demonetization in India. E-finance-including investing, banking, mortgage lending, and insurance-will grow at a hyper rate in the coming days. The current trend of E- finance services in the country have grown at a alarming rate post demonetization and the introduction of Telecommunication (4G) revolution in 2016 which attributed a rapid growth of E -finance .It reflects the spectacular growth of internet to the nook and corner of Indian society which had empowered both consumers and businesses, enabling them to reduce transaction costs, speedily process documents online, and have instantaneous access to information. For businesses, online finance can dramatically improve efficiency and decrease the costs of internal business functions such as expense reporting, labor management, time-and-billing procedures. Provides personalized information about consumers, the Internet lets companies engage in digital marketing and promotion of the products allowing them to the online experience to fit unique individual needs of consumers using AI (artificial Intelligence). The study describes the emergence of e-finance in India and its classification and examination of current status of e-finance services.

Key words: Artificial Intelligence-banking, E-insurance, Electronic finance, E-payment, E-credit ICT,IoT, ML

I. Introduction

Electronic finance means a provision of financial services and markets using electronic communication, electronic tools and technology with the help of internet and intranet. On the other hand it is about financial innovations using Internet and Information Technology, which provides benefits to customers, financial institutions and government.
UNCTAD defines e-finance as “that of financial services delivered through Internet or online. E-finance includes online brokerage, banking, insurance and other financial services. Internet technologies have now penetrated all aspects of financial services industry, both retail and wholesale, back-office and front office, information and transaction”.
Two billion individuals and 200 million businesses in the emerging economies today are not having access to savings and credit. Rapidly spreading digital technologies now offer an opportunity to provide financial services at much lower cost, and therefore profitably, boosting financial inclusion and enabling large productivity gains across the economy. While the benefits of E- finance. Financial services delivered via mobile phones, the internet or cards.
E-finance has the potential to provide access to financial services for 1.6 billion people in emerging economies, more than half of them are women. It could increase the volume of loans extended to individuals and businesses by $2.1 trillion and allow governments to save $110 billion per year by reducing leakage in spending and tax revenue. Financial-services providers would benefit too, saving $400 billion annually in direct costs while sustainably increasing their balance sheets by (&etal, FRACKLIN ALLEN, 2002)as much as $4.2 trillion.
Use of digital finance could accelerate annual GDP of all emerging economies by $3.7 trillion by 2025, a 6 percent increase against a business-as-usual scenario. Nearly two-thirds of the increase would come from raised productivity of financial and non-financial businesses and governments as a result of digital payments. One-third would be from the additional investment
Financial inclusion of people in micro, small, and medium-sized businesses would bring remainder come from time savings by individuals enabling more hours of work. This additional GDP could lead to the creation of up to 95 million jobs across all sectors. The potential economic impact varies significantly depending on a country’s starting position. The field research in seven countries that is over geographies and income levels: Brazil, China, Ethiopia, India, Mexico, Nigeria, and Pakistan. Lower-income countries such as Ethiopia, India, and Nigeria have the largest potential, with the opportunity to add 10 to 12 percent to their GDP, given low levels of financial inclusion and digital payments today. In comparison, middle-income countries such as China and Brazil could add 4 to 5 percent to GDP.ƒƒ
The rapid spread of mobile phones is the catalyst that makes this opportunity possible. In 2014, nearly 80 percent of adults in emerging economies had a mobile phone, while only 55 percent had financial accounts and mobile phone penetration is growing quickly. Mobile payments can lower the cost of providing financial services by 80 to 90 percent, enabling providers to serve lower income customers profitably.
ƒƒ Businesses and governments need to make a concerted effort to secure these potential benefits. Three building blocks are required: widespread mobile and digital infrastructure, a dynamic business environment for financial services, and digital finance products that meet the needs of individuals and small businesses in ways that are superior to the informal financial tools they use today. Broadening access to finance through digital means can unlock productivity and investment, reduce poverty, empower women, and help build stronger institutions with less corruption.
The models of e-finance are classified as following:  B2B- the services includes Online financial services like, corporate finance, investing, IPOs. International finance issues like, foreign exchange, derivatives etc. B2C-the services includes online trading, online banking, e- bill payment, E-Credit and e-loans, E-Insurance and guarantees etc. C2C- includes e-money transfers using UPI, e-wallets, online payments using m-banking and e-commerce platforms like Amazon pay etc. it is being governed by country’s rules and regulations, contract enforcement by global regulatory framework supported by internet and IT services.
Thanks to the government initiatives towards the financial inclusion by way of schemes like PMJDY,JAM(Jandhan- Aadhar-Mobile) which provides financial security to common man .It facilitates easy payments  for availing goods and services by way of paying bills and transferring funds through e-wallets(UPI,M-banking) instead of carrying bulk cash avoiding various threats and enhancing personal safety.  
On the other hand India benefited with its demographic dividend i.e more than 55% of the population is under the age of 25-40 years.  The consumers are tech savvy attributed by smart phones addiction and ready to experiment unconventional digital financial services that provides speed and convenience. The increasing affordability of mobile phones and decreasing cost of data has resulted in a highly digital populace. The emergence of smartphones is enhancing mobiles from a simple communication device to a full-fledged payment device.
The rapid growth in e-commerce has seen lakhs of proprietors and wholesalers become online sellers. It is estimated that every month roughly 15000-35000 retailers are inducted as online sellers on e-commerce platforms like Amazon,flipkart, payment apps like Paytm and Phone pay .This offline-to-online migration is enabling FinTech companies to tap into the digital trails of these merchants, Bharat pay is the other Fin Tech company offering easy e-loans to merchants for investments which helps them to expansion of their businesses . On the other hand influence of social media (Facebook,Whatsapp,Instagram etc), customer ratings/reviews, purchase history and other factors  attributes individual to make credit decisions. Using Machine learning algorithem the e-commerce giants in the country started to assess the consumer demand and spending pattern and mapping to enhance their sales maximization and market share strategy.

Advancement in Information and Communication Technology (ICT) have enabled Higher computing capability and storage capacity have given rise to ‘big data’ analytics giving boost to Analytics study and creating demand for data analyst professionals. The SMAC (social media, mobile, analytics and cloud) and API(Application Programme Interface) technologies have allowed different data streams to ‘talk’ to each other in a highly efficient manner like Amazon Alexa, Apple-siri, Microsoft- Cortana,Google-API etc. This has led to the amalgamation of multiple services into a common platform, thus creating different use cases for delivery of financial services. The research paper has been classified in to five parts, first part gives the introduction to the research problem. Second part gives a brief note on literature review and third part defines methodology of the study and fourth part gives a glimpse on Evolution of FinTech and its implications. The Fifth part offers policy suggestions.

II. Literature Review:
                                                              
Kogilah Narayanasamy et.al (2011) examined the adoption and concerns of e-finance in Malaysia. The study  aimed at examining how the risk and challenges affect the e-finance industry and find solutions to overcome the challenges and how the adoption of global technology to local requirements reduce the risk and challenge to e-finance industry. The study concludes that electronic communication and computation is now used much more widely than before. A large number of people have access to the internet and this has vastly changed the opportunities for the use of electronic payments systems, the operations of financial services firms and financial markets. The study indicates that there are four basic misconceptions which were frequently present in the business strategies employed in the earlier stages of the development of e-finance. While the Internet can reduce financial transaction costs, these gains have often been exaggerated or misinterpreted. It is cheap and quick to create a basic website, designing and implementing a fully functional, industrial-strength application capable of securely accommodating a large number of complex transactions and huge variations in volume is a complex and protracted undertaking. Rather than eliminating possibilities for intermediation, the abundance of information, opportunities and relationships created by the Internet increases the need for new intermediation structures and mechanisms.
Shubhara Jindal(2015) analysed e-banking scenario in India highlighted the various e-banking services/functions adopted by Indian banks and analysed progress made by Indian banking industry in adoption of technology along with challenges. The study concludes that E-banking is need of the hour. Though there are lots of hurdles in the way of smooth implementation of E-banking in India but at the same time E-banking has bright future in India. It is golden path for banking sector in India to maximize its profits and also the customer base. Banks are making sincere efforts to popularize the e-banking services and products. Younger generation is beginning to see the convenience and benefits of ebanking. In years to come, e-banking will not only be acceptable mode of banking but will be preferred mode of banking.
Suresh Aaluri et.al (2016) examined the Financial Inclusion Initiatives and Progress with reference to Indian Banking Industry. The study attempted to adopted exploratory research, based on the secondary data sources. It highlighted the initiatives taken by banks, other regulatory bodies and government for promoting financial inclusion. The study concludes that goal of financial inclusion and a less-cash economy, has kept up with developing technology in the financial sector, in order to ensure that consumers can glean the benefits of these advancements, and the goals it set out can be achieved. Mobile banking is one of the largest opportunities for financial inclusion in countries, and the RBI, through its policy efforts, is trying to ensure that it reaches maximum penetration in the country. E-commerce is growing in the country, leading to a new financial space being created and Technological advancements will continue to change all industries, including the financial services industry.

Dr.Seema Joshi (2016) highlighted Financial Sector Development and Economic Growth in India: Some Reflections, the study is based on secondary data and it concludes that, the widening and deepening of financial system of India has allowed greater and more productive investment to occur. Financial intermediation increased over time which in turn is leading to a virtuous cycle of higher savings, improved investment efficiency and higher real economic growth. Indian Financial sector has undergone far reaching changes over the past three and half decades as a result of financial sector reforms. NPAs impact profitability of banks on the one hand and reduce /block the flow of funds in the system. The decline of liquidity in the system further discourages availability of funds for infrastructure projects which generate employment and contribute to overall growth of the nation. increase in stressed assets send a negative signal to foreign direct investment(FDI) which is an important source of external finance for bridging up saving investment gap , export-import gap and foreign exchange (forex) gap which we are currently noticing in the economy. NPAs, if not reduced can lower down the growth rate and lead to high Inflationary pressures by making cost of funds dearer. Therefore, the major challenge for the Indian authorities lies in bringing down the NPAs and intermediation cost of the banking system, while at the same time maintaining its profitability. In addition, deregulation, financial integration and advancement in information technology have exposed the financial system to new challenges which needs attention.

Suman(2019) studied E- Finance: Status, Innovations and Future Challenges in India. The study described the various kinds of e-finance services its implementation and challenges in detail. The study is based on exploratory research based on secondary data and it concludes that the e-finance raises more as compared to e-commerce in India and plays a significant role in the economic growth of a country by providing better e-finance services. Although there are lots of challenges and risk faced by e-finance but still it helps a lot in achieving the objectives of growth. It also improves the position of financial inclusion in India.
On the basis of the literature review the opportunities and challenges in E-finance are discussed

III.Methodology

The study adopted exploratory research on secondary data which is collected from various National & international Journals, published government reports, publications from various websites which focused on various aspects of E-Finance its challenges and opportunities.

Kinds of E- finance:

E-Banking: E-Banking is also called internet banking or online banking which enables customers to perform different basic financial transactions such as enquiring bank accounts; make bill payments; transfer funds etc.

E-Trade Finance: Usually trade finance used to involve huge paper work and sanctioning of finance was to be slow. But the invention of Internet has made possible to streamline all e finance processes through electronic documents and services provided in e-trade finance are: LC (Letter of Credit) applications, Foreign Exchange and so on.

E-Credit and e-loans: In the era of globalization the trade and commerce in the country is based on finance. In India the SME sector said to be the largest employment providing sector and loans are offered to SME is now also happening using E payment services. Usually the SME’s send the loan proposal along with the required documents using email once the verification is done the loan disbursed online.

E-Insurance and guarantees:, E-insurance and guarantee services provides SMEs to apply for insurance and guarantee online. As for insurance, banks normally partnership with large insurance companies like LIC ,GIC and other private players in insurance sector to jointly provide such a service. So information gathered from the bank system will feed the bank’s financial partners.

E-Payment: The other kind of e-finance service is the payment system using ICT by way of electronic payment in the physical world and the virtual (internet) world. e- Payments are delivered through various channels such as debit cards, credit cards, pre-paid cards, Internet banking and mobile banking E-wallets on the other hand e-commerce firms too are promoting E-payments in their platforms linking to consumer bank accounts with wonderful cash back offers.

E-Rating: E-rating plays significant role for both: banks and SMEs as it provide the credit and Payment track records of the parties involved in the transactions to FIs as well as help in managing their risk. The E-rating for SME’s are based on their performance i.e. on the basis of their balance sheets.






Figure 1: Types of E finance Services



Source:  Suman-ijrar (2019)
IV. Emergence of FinTech and its implications:
The growth of fintech or the designing and provisioning of financial services by using new technological innovations is one of the most significant developments in the financial sector in the past decade. Fintech has the potential to play a big role in increasing access to finance, and in promoting the growth of SMEs in the country. However, the broader fintech landscape all over the world comprises of a variety of day-to-day financial services enhanced by technology. Mobile payments, cryptocurrency, investment advisory, insurance aggregators, peer-to-peer lending and some more services which traditionally required human capital, now form the fintech landscape. fintech comprises of technology-based businesses that compete against, enable and/or collaborate with financial institutions.
In 2016 and 2017 there were around 103 private equity or venture capital investments in the fintech sector in India amounting to USD 2.39 billion. The biggest investment in 2017 was USD 1.4 billion in Paytm by the Japanese conglomerate SoftBank. Others who received funding include insurance-marketplace PolicyBazaar (USD 77 million), SME lending platform Capital Float (USD 45 million) and payments firms Mswipe Technologies (USD 31 million) and Razorpay (USD 20 million). However, in comparison to Global fintech investments of a record USD 57.9 billion in about 875 VC(Venture Capital) or PE(Private Equity) or M&A(Merger &Amalgamation) deals in first half year of calendar year 2018, fintech investments in India of 54 deals worth USD 640 million (1.2% of world levels) appear to be relatively small.
The rapid growth of fintech are new technologies that have revolutionised ways in which financial products and services are created, provided and managed. Some of these technological developments enable creation of entirely new products. Some of the key developments in technology in fintech are: Cryptography refers to the writing of codes that allow information to be kept secret. Encryption is the process by which information is made unreadable for unauthorized users using algorithmic tools. Developments in encryption and cryptography have enabled a wide variety of financial services to disrupt existing service delivery methods in recent years. Encryption has become a best practice in securing private data for financial service providers. These two developments allow for increased security in the provisioning of financial services and enable developments of new services.
Digital currencies and tokens: Globalised FinTech Insturments
Global interest in cryptocurrency had took momentum in 2017 as the price of Bitcoin soared to new heights. Cryptocurrencies are decentralized peer-to-peer payment networks. Cryptocurrencies depend on cryptography to facilitate and record transactions on a set of electronic ledgers. In 2014 there were 500 cryptocurrencies in existence, as of September 25, 2018, coinmarketcap.com identified 1993 cryptocurrencies
Cryptocurrency
Market capitalization
(in USD Billion)

USD price

Bitcoin
112.205
6490.78
Ethereum
22.61
221.35
Ripple
18.48
0.46
Bitcoin Cash
7.84
451.59
EOS
4.88
5.39
Source: Report of Steering committee on Fintech
E- Finance& Smart Phones: The evolution of smartphones has acted as a big catalyst for the fintech industry. Smartphones are now equipped with technologies that enable tokenisation of card details, a measure that can go a long way towards reducing fraud; biometric enabled multi-factor authentication, which can enable ease of access and Near-Field Communication capable readers at merchant stores, which makes cash less payments. The combination of a growing smartphone market and increasing penetration has given consumers a superior end-to-end experience, leading to more people using apps like Paytm, Phonepay and Google Pay to make payments on a day-to-day basis.
Global banks are tapping technology that uses the geo-location capabilities of mobile phones to determine whether payment cards are being used fraudulently. Geo-location helps validate that the card and the mobile phone are in the same location, fraud alerts can be triggered by activities if it is abnormal spendings. The technology is integrated into bank’s mobile apps, providing the location of a card transaction to be matched to the location of the user’s mobile phone.
E -finance & AI: Artificial intelligence is the ability of computer systems to process information and outcomes similar to the human thought process i.e. learning, decision-making, and coming up with solutions for specific challenges that become occuring in fintech as like using its NINA chatbot (Nina is an automated chat agent for Chegg.com, an online company that helps college students save money by renting textbooks), equipped with NLP (Neuro-Linguistic Programming), to handle the approximately 2 million transactional calls received by its call centres each year. Similarly, Sun Life through its virtual assistant Ela aids customers in handling their insurance plans. Bank of America, through its chatbot Erica, is providing financial guidance services to clients with the help of text and voice messages. AI adoption in Indian banking system is still in its nascent stages, and a lot more needs to be done to realise its full potential. Applications of AI include chatbots for personalizing services for individual customers, robotic process automation (RPA) that allow data to be handled automatically between multiple applications as like receiving email containing an invoice, extracting the data, and then transferring that into a bookkeeping system. This will have tremendous speed and cost implications.
E- finance & IoT: Internet of Things (IoT) has made possible use of sensors connected to the internet to collect personalised data for a variety of uses. For example, insurance companies can affix GPS tagged speed sensors in insured cars to track driving behavior. Such applications have resulted in explosion of data availability demanding for a higher order of computation and storage capacities.
Big data analytics involves processing and analyzing large amounts of complex data. The aim of analysis is to find out hidden patterns, correlation between data and other useful insights. Emergence of Big Data and analytics, financial firms have now realized that analysis of data generated during the course of their operations can add significant value.
E- finance &Data Analytics: Data analytics is especially critical for fintech companies. Since fintech companies operate almost exclusively on the internet, they generate large volumes of financial information and user data and increasingly analyzing this data to get insights into their operations. Analysis is used to enable development of new products, increase efficiency and access to consumers. Predictive data analytics by application of AI and ML to IoT or consumer behavior data is being used to predict consumer behavior.

Big Data combined with analytics have helped with recalculating risk portfolios, analyzing customer habits, identifying fraudulent behavior, determining causes of failures in businesses or processes, its defects and issues, and spotting business trends. Big Data is helping fintech companies in detecting patterns which help in providing in-depth knowledge about customer behavior, so that consumers are offered relevant products and services, and fintech companies spend fewer resources in finding interested consumers.
E-finance: Megatrends in Financial Services –Report from ASSOCHAM
The new technologies adopted by financial institutions are making them increasingly vulnerable to various risks such as phishing, identity theft, card skimming, vishing, SMSishing, viruses and Trojans, spyware and adware, social engineering, website cloning and cyber stalking.

The younger generation in India today has financial and social independence. They are not only driven by high aspirations but are also tech savvy, well informed and connected through social media. Hence, financial institutions are eager to tap into this new market by offering services and products that are made to match their requirements.

Evolving risks in the financial sector

The risks in the FinTech sector have always been there, they keep changing with the constantly evolving technology standards and regulatory framework.

• Cybercrime: A majority of the banks in India offer online and mobile banking services. Most of the transactions
are conducted via payment cards, debit and credit cards, and electronic channels such as ATMs, E-wallets etc.,
Private and public banks as well as other financial institutions in India are becoming increasingly vulnerable
to sophisticated cyber attacks.
• Identity theft: With the proliferation of mobile devices and online platforms, the nature of identity theft has changed in today’s world.

• Money laundering: India has witnessed numerous terror attacks and remains a potential target for such strikes. Stringent regulatory requirement and media scrutiny have made it mandatory for financial institutions to perform strict compliance checks to prevent the use of money laundering to fund terrorist activities.

Black money: According to the Global Financial Integrity Report, the total amount of illicit money moving out of India rose to 439.59 billion USD (28 lakh crore INR) from 2003 to 2012. In 2012, India ranked third globally, with an estimated 94.76 billion USD (nearly 6 lakh crore INR) in illicit wealth outflows. With the passing of the new Black Money (Undisclosed Foreign Income and Assets) and Imposition of Tax Act, 2015, financial institutions are under growing pressure to eliminate menace. So, the Government of India had brought demonetization to weed out black money in 2016.

• Loan loss: The risk of loan loss is high in India. Due to lack of appropriate due diligence and monitoring of loans, the number of loan defaults has increased in recent years. The non-performing assets are growing in last few years
while the GDP has been declining.

Transformation through Technology the advent of new financial services

The Digital India programme is a transformed version of the already running National e-Governance Plan linking E-finance has brought opportunities and challenges also. The internet is fast becoming the favored mode for performing financial transactions as like checking one’s bank balance, requesting for bank statements and chequebooks, upgrading debit cards and even purchasing virtual goods. Financial institutions are increasingly using social media to engage their customers and enhance their service offerings.  One of the largest private sector banks in India recently launched a multi-social payment app that allows customers to transfer money through social media channels which also carry inherent risks of security breaches. Financial transactions via social media channels and especially those on mobile banking apps are prone to malware attacks.

Currently, 74% of the Indian population has access to mobile phones. Mobile payment volumes have hence registered a steady rise. A recent study on e-commerce in India by Accel Partners estimated that shopping through mobile phones grew by 800% in 2013. It is expected to show a compound annual growth rate of 150% by 2016.

Connectivity is the backbone of digital banking. The high volume of ICT transactions through banking correspondents has motivated the institutions to develop a solution that combines a mobile phone and a card reader to function together as a micro ATM. This solution transfers data using USSD technology that does not require a smart phone or internet connection and is thus accessible by a larger population. Such technological solutions also expose customers as well as financial institutions to the risk of bank spoofing, hijacking of mobile phones and SIM card cloning. As per the Minister of Communications and IT, Government of India, cyber fraud cases worth 497 crore INR have been reported by the RBI and CBI since 2011.  Recent innovative financial services such as mobile wallets have also been targeted by fraudsters. Similarly, money management tools are becoming increasingly susceptible to cyber threats and related frauds.

Future Predictions on FinTech:

It is clear that technology is affecting financial services in a multitude of ways. In the following section, we discuss ten key themes that we believe IT executives will need to address as they begin their strategic planning for 2020 and beyond. These ten themes include:
• FinTech will drive the new business model
• The sharing economy will be embedded in every part of the financial system
• Blockchain will shake things up
• Digital becomes mainstream
• ‘Customer intelligence’ will be the most important predictor of revenue growth and profitability
• Advances in robotics and AI will start a wave of ‘re-shoring’ and localisation
• The public cloud will become the dominant infrastructure model
• Cyber-security will be one of the top risks facing financial institutions
• Asia will emerge as a key centre of technology-driven innovation
• Regulators will turn to technology as well each of these themes is likely to affect financial services companies and their
Leadership teams in far-reaching ways.
 Priorities for 2020

1. Update your IT operating model to get ready for the new normal
2. Slash costs by simplifying legacy systems, taking SaaS (Software as a Service) beyond the cloud, and adopting robotics/AI
3. Build the technology capabilities to get more intelligent about your customers’ needs
4. Prepare your architecture to connect to anything, anywhere
5. You can’t pay enough attention to cyber-security
6. Make sure you have access to the talent and skills necessary to execute and win

V.Conclusion:
E- Finance is growing in India at substantial rate compared to E- commerce, even though there is a risk associated with e-banking and e-finance services. It can be prevented through advancement in ICT like Artificial Intelligence and Machine learning and can achieve expected economic growth in the country with financial inclusion. So, financial institutions are enhancing their processes, controls and fraud risk management frameworks to minimize the opportunities for fraud as well as reduce the time taken in their detection. Funding for fraud control initiatives, however, continues to compete with other business initiatives and is mostly challenged on a cost–benefit basis. Regulators and investigative agencies are trying to gear up for the changed environment. The RBI has released a new framework to check loan frauds by way of early warning signals for banks and red flagging of accounts where defaulters shall have no access to further banking finance. It also plans to set up a Central Fraud Registry that can be accessed by all Indian banks. In addition, the CBI and Central Economic Intelligence Bureau (CEIB) will share their databases with banks.

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Courbe, J. (2016). Financial ServicesTechnology 2020 and Beyond:. pwc.
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